Services & pricing
Make an important product decision, improve an AI product, or build confidence using AI in your own work or across your product team. Here’s how we can work together.
AI Product Strategy & Execution
For founders and product leaders deciding where to invest, what to validate or how to improve an existing product. I work with you and your team on the strategy and the practical work needed to test it.
Should we build this — and what should it actually be?
Establish whether there is a meaningful customer problem, who has it, what they value and whether the opportunity warrants further investment. Reach an evidence-based invest, revise or stop decision.
We know AI matters. Where should it actually show up in our product?
Assess where AI could create customer and commercial value. Work through quality, cost, trust and adoption trade-offs, then prioritise opportunities and shape a validation plan before committing to delivery.
Is our AI good enough to ship—and how do we know it’s improving?
AI evaluation (evals): define what good looks like for your use case, build representative test cases and investigate failures. Evaluate changes to models, prompts or retrieval so your team can make informed quality, cost and release decisions.
We’ve launched, but adoption or economics need work.
Investigate use-case fit, quality, trust, onboarding, model costs, pricing and repeat use to prioritise changes or experiments.
We’re building quickly, but need to learn what’s working.
Connect customer conversations, product usage, market signals and experiments so the team can make better decisions and adapt faster.
AI-enabled Product Teams
Build your product team’s confidence and capability to put AI to work. Hands-on help with research, analysis and prototyping—so your team can explore ideas, learn from customers and make better product decisions. Individual product leaders can also start with their own work through coaching.
We have AI tools, but they’re not making the work easier.
Work through your real research, analysis, prototyping and leadership tasks together. Build and test useful workflows, and develop the confidence and judgement to use and adapt them yourself.
An illustrative task: from interviews to a next test
For example, we could use interview notes and a live product question to build an AI-assisted synthesis. We check important claims against the notes, keep disagreements visible and use the result to choose what to test next. Then you try it on a fresh set of notes and adapt the workflow. The task and tools depend on your context.
Testimonial
“I signed up with Suhel for AI coaching and it has changed my work completely.
In just two weeks and three sessions I have gone from feeling like a complete novice to setting up an AI operating system … and I'm feeling so much more confident and productive.
More importantly I now have more time to spend on the people I lead and the work that matters.”
Pricing
We choose the engagement to suit the question, the hands-on help you need and who will carry the work forward.
AI enablement workshops
Build your product team’s confidence and capability to put AI to work. Practise on product tasks with guidance as you go, learning how to give AI useful context, improve its output and judge what’s good enough to use.
AI enablement workshop
NZD $5,000 + GST
One day or two half-days · Up to eight people
Travel costs additional.
The focus is shaped around your team—for example, making an idea tangible enough to test with customers. Includes discovery, preparation and follow-up, with scope agreed together. Further sessions, product-strategy workshops and shorter working sessions are agreed separately.
Scoped engagements
Focused discovery, validation, AI product strategy or evaluation work. I work with your team to investigate an opportunity, assess an AI feature’s quality or resolve a product decision.
Project fee
Fixed fee
Agreed for a defined scope, where suitable.
Evaluation work can include defining quality criteria, building a test set and identifying the improvements to prioritise. We agree the question, scope and useful result before beginning.
Advisory and coaching
Advisory is a sounding board for product and AI decisions: we examine options and clarify the next action for you and your team to carry forward.
Coaching
NZD $200/hour + GST
Advisory fees agreed separately.
Coaching helps you make AI useful in your own workload, with more confidence and more capacity for product and leadership work. Bring a live task; we build, test and refine a practical way of working together, developing the judgement to carry it forward yourself.
Fractional Principal PM
For an important product priority that needs ongoing senior ownership. I work alongside your team, taking responsibility for agreed product work through shaping, delivery and learning.
Fractional support
Agreed fee
Based on responsibilities and capacity.
We agree responsibilities, capacity and working cadence to suit the work.
How we start
Book a conversation about your product question, your own work or what your team needs. We discuss the situation and fit, then agree the appropriate work, scope and fee before beginning. This initial conversation is not automatically a paid coaching session.
Book a conversation